你很痛嗎? 小傻瓜--啟用JYJ成功的廣告策略
Source: hani.co.kr
Translation credit: DoctorJaee of JYJ3
轉:JYJ組合 翻譯:小存折
[NEWS] 111116 “Are you in great pain? Silly”…JYJ Ad Theme is an Excellent Marketing Strategy
“Are you in great pain? Silly. Why are you enduring it? Please do not be sick. Just believe in me.” These are the strong words that a girl would want to hear from her boyfriend when sick.
The Penzal Q painkiller ad which is popular among many young people shows the image of JYJ members Kim Jaejoong, Park Yoochun, and Kim Junsu as concerned boyfriends nursing their girlfriend.
The ad, which aired one month ago, shows Kim Jaejoong, Park Yoochun, and Kim Junsu approaching a woman lying on abed and whispering “just believe in me” as a comfort to her. The emphasis was put on the effects of the painkillers to eliminate sicknessand the advertisings were aired directly on television in a format thatresembled a music video. In a phone conversation Ihad with a
representative from the company, he stated “We did not care to show the
image of a brilliant man, but rather one that was good and warm. We
tried to find models whose appearance would be trusted by the audience”.
Normally middle-aged artists appear in ads for painkillers. It is unusual for an idol to appear, which shows a new change in the market. APR representative from Penzal Q’s manufacturer, Chong Kun Dang, said that they were focusing on the demographic from which they want to draw more revenue. He stated “This product can be used by young women who have pains from cramps as well as older children that might be introduced to our products because of the investments we put in
advertising” as well as saying that they chose an idol like JYJ in order to “also help young people find the benefits of our product”
(parts not concerning JYJ omitted)
你很痛麼？小傻瓜，為什麼總是疼呢，答應我，不要再生病了.....這些都是一個女孩子生病的時候希望從男友那裡聽到的話
這是讓很多年輕人喜歡的，由JYJ成員金在中，朴有天，金俊秀演出的Penzal Q止痛藥廣告。他們飾演了一個愛護自己女友的男友形象
一個月之前播出的廣告中，金在中，朴有天和金俊秀走向一個躺在床上的女人，輕輕的說著相信我這樣的安慰之語。以MV的格式在電視中播出，用來重點突出止疼藥消除疾病的效果。在與電話公司代表的電話交談中，他說，我們不想展示一個偉大的人的形象，相比之下，暖男更合適。我們要尋找的人能有被觀眾信任的感覺
在一般情況下，都是成熟偶像會出現在止疼藥廣告中。這次不尋常的啟用年輕偶像，表明了市場的新變化。 Penzal Q的製造商，公司代表Chong Kun Dang表示，他們希望吸引更多有自己收入的人群為重點。他說這次選擇年輕的偶像團體，是希望止疼藥除了能為廣大女性解除痛苦，對青少年也適用。所以他們選擇jyj來表現，對年輕人也是適用的理念。
Penzal Q你們的選擇絕對是沒有錯誤的....
我看貴公司的商品應該沒遇過品切的狀況吧!!要不是這是藥品大家早就狂買拉!!
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